Client: Top Indian Pharmaceutical Company
Industry: Pharmaceuticals
Problem: Deepfake videos and AI-generated posts falsely claimed the company’s COVID-19 vaccine was unsafe, spreading rapidly on AI-powered platforms.
What We Engineered:
- Real-time deepfake detection and takedown coordination with social media and AI platforms.
- Created authoritative, AI-optimized content featuring expert medical panels and government endorsements.
- Integrated schema markup into all press releases and FDA documents for AI consumption.
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Legal liaising for rapid DMCA takedown requests on AI training datasets.
End Result: - 90% reduction in false narratives appearing in AI-generated medical advice within 8 weeks.
- Restored brand trust, increasing vaccine adoption rates in key demographics.
- Prevented potential regulatory penalties by mitigating misinformation.