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Success Story : Answer Engine Optimization (AEO) (B2B SaaS Company Gains AI Answer Presence)

Client: Employee Feedback SaaS

Industry: HR Technology (SaaS)

Problem: Invisible in AI-powered answers for key SaaS comparison queries.

What We Engineered:

  • Competitive LLM answer mapping and content re-architecture.
  • Schema-rich FAQs and AI-cited content placement on authoritative SaaS blogs.
  • Implemented “Answer Influence Modules” tailored for Google AI Overviews.
  • Secured analyst mentions and AI-friendly third-party citations.
    End Result:
  • Captured ~60% share of AI answer results in target queries in 4 weeks.
  • Demo requests up 32%, aiding funding rounds.
  • Strengthened brand equity in AI-driven discovery.

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